1. Create a killer profile.
The better looking your LinkedIn profile is — meaning professional and complete — the more qualified you’ll appear to your audience and the more interested people will be to check out your site.
2. Increase your connections
1st degree connections equal more clicks and traffic to your site simply because the more people you have looking at your site and your updates, the more views you’ll receive. Your goal should be to have at least 500 1st degree connections and continue growing from there.
3. Update your status often.
The more content you share, the more opportunity people have to see it and engage with it. Aim to update your status once or twice a day, or more if it makes sense for your brand.
4. Join targeted groups
Look for groups that are related to your brand or business. Some groups on LinkedIn have more than 500,000 members. That’s a large audience you can be engaging with and direct back to your site.
5. Create your own group.
Creating a group should be a top priority for business owners. It allows you to build an audience inside of LinkedIn and send a message to that targeted audience each week. Send messages to helpful resources and articles on your site. This way you not only become the go-to resource to these group members, you also drive traffic as well.
6. Customize your profile links
Instead of having the generic links such as “my website” or “my blog” that LinkedIn provides, create a unique “call to action” where you directly tell visitors to click on the links you’ve placed, such as “Increase Your SEO” or “First Time Home Buyer — Click Here”.
7. Use the blog app.
Add the blog app to your profile. This displays the most recent articles from your blog directly on your LinkedIn profile. This not only makes your profile look more advanced, it gives viewers a reason to go back to your articles on your site.